Independent analytics for online shops and service businesses
Know which ads actually made you money.
Google and Meta both report how well their own ads did, and both take credit for the same sale. Enalitica starts from your real orders and paying customers and shows which ad, email or search brought each one, and what you kept after costs.
Works with WooCommerce, Shopify, Shopamine, custom shops and any CRM. Hosted in the EU.
Example month
478
sales the ad platforms reported, added up
Illustration in the proportions we measure: Google about 3 for 1, Meta 4 to 5 for 1, Google Analytics missing about a quarter.
Works inside Claude and ChatGPT
Ask your sales data the way you would ask a colleague.
Connect Enalitica to the AI assistant you already use, in about two minutes. It reads your real orders, ads and customers, and answers with numbers it computed, not numbers it guessed.
- Read onlyIt can look, never change a campaign or an order.
- Your data onlyYou choose the account when you connect, and can cut access with one click.
- Whole pictureChannels, campaigns, search terms, customer paths, products bought together, refunds, emails, abandoned carts.
Pick a question. Real answers from the Brewline and Klinika Lumina demo accounts. Included in Growth.
We analysed the last 10,000 orders to see who really sold what.
Real orders from online shops using Enalitica, compared with what Google Ads, Meta and Google Analytics reported for the same weeks.
Google Ads
3 for 1
For every sale that really came from a Google ad, Google Ads reported about three.
Meta
4 or 5 for 1
Meta did the same, even more so. It counts people who only saw an ad and bought later.
Google Analytics
1 in 4
sales never showed up in Google Analytics. In half the shops it was one in three.
None of this is fraud. Each platform counts in its own way, and both are allowed to count the same customer. Added together, the reports promise more sales than your shop ever made, and that is the number most budgets are set on.
How we measureWhat changes for you
Once every order is counted, the picture shifts.
Averages across shops on Enalitica. The before and after compares shops in the 90 days before they added our tracking with the weeks after.
-
+31%
more of your sales in the report
Enalitica reads every order straight from your shop, so ad blockers, iPhones and declined cookies no longer hide sales from you.
-
62%
fewer sales with "source unknown"
After our tracking went in, sales we could tie to an ad click went from 9% to 39%. You stop guessing which campaign it was.
Before9%After39%Orders with a Google or Meta click id
-
1 in 6
ad euros flagged every Monday
Each campaign gets a plain verdict: keep, grow, fix or stop. One euro in six lands on fix or stop, with the reason next to it. You decide; nothing changes on its own.
-
1 in 4
sales start on one channel and close on another
A newsletter starts it, a Google search closes it. You see both, so the channel that opened the door is not switched off by mistake.
-
30%
of ad sales happen a day or more later
Someone clicks on Monday and buys on Friday, often on another device. The sale still goes to the ad that started it.
-
Any CRM
enquiries matched to the money they became
For service businesses: a customer fills in a form, then buys by email, phone or in person. We connect your CRM for you and match that sale back to the enquiry and the ad behind it.
What orders cannot show
Some ads sell without ever being clicked.
A video on Instagram makes someone remember your name. A week later they search for you or type in your address and buy. That sale shows up as search or direct, not as Meta.
So when Meta looks weak in Enalitica, it may still be doing its job. Clicks are what we can prove; this is what we can only estimate. In the audit we put your Meta spend next to your direct and search sales, week by week over 12 months, and tell you plainly which of the two it is.
How the audit measures itThe product
See what every customer did before they paid you.
Every sale opens to the person behind it: the ad, the blog post, the newsletter, the pages they read, and what they spent with you afterwards.
See which ads bring customers, not form fills.
Every enquiry opens to the person behind it: the ad, the search, the call, and the money they became once your CRM says they bought.
"Having a report that attributes each channel (what Google says, what is direct, and what is influenced) genuinely gives a much more complete and reliable picture."
Ajda NovakOTB Marketing OTB Marketing "One month organic was worth 41% more once assisted enquiries were counted. Organic also played a part in nearly 60% of the assisted revenue credited to Google Ads. Now I can finally prove what SEO really brings."
Adnan IslamovićAsheard Asheard Five minutes to the first real number.
- 01
Connect your shop or CRM
Your last 30 days of orders or customers come in on the first day.
- 02
Connect your ad accounts
Read only. We never touch a campaign unless you ask.
- 03
See each sale matched
To the campaign, the search term and the customer's path.
- 04
Let the ads learn from it
Every order goes from our server to Google, Meta and ChatGPT Ads, and returns go back to Google. Their bidding learns from sales you kept. We set it up for you.
Microsoft AdsChatGPT AdsKlaviyoClaudecustom shopsany websiteany CRM Using something else? Tell us which shop, CRM or booking system you use. We connect new platforms quickly, usually within a day or two.
Start free. Pay when it pays.
14 days free on every paid plan. Cancel with one click before the first charge.
Free
€0
Where your sales came from, last 30 days, from your real orders.
Starter
€49 a month
Every channel and campaign, profit after costs, the monthly report, sales sent back to Google, Meta and ChatGPT Ads.
Growth
€149 a month
Monday verdicts per campaign, the path of every order, Claude and ChatGPT on your data.
Try Growth freeFree guides
Why your numbers never match. And how to check it yourself.
Written for owners, with steps for this week. PDF, no sign-up.
A free guide for online stores Which ads really sell? Why Google, Meta and Klaviyo together claim more sales than your bank sees, and how to check it on your own orders in five minutes. PDF · 22 pages · 20-minute read 
A free guide for service businesses Which ads bring customers? Why Google shows 120 conversions while sales counts 14 new customers, and how to check in five minutes how far to trust the platforms. PDF · 18 pages · 15-minute read From the blog
All articles
Analytics
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7 November 2026 · 11 min
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- 05 Tracking & CAPI ChatGPT Ads Conversions API: Send Your Orders to OpenAI 1 November 2026 · 12 min
Not ready for software?
Let us read your last twelve months.
Where your revenue really came from, what the ad platforms claimed against what your shop sold, how your direct and search sales move with your Meta spend, and the three things to fix first. One document, ten minutes to read.
See a sample audit