Do you really know which ads
make you money?
Want to find out? Enalitica ties every real order to the exact ad, keyword or channel that closed it. Now it also shows the profit each campaign leaves after product costs and fees. Stop pouring budget into campaigns that only look good in GA4 and quietly lose you money.
No credit card. Full access for 14 days, then the free plan forever.
Everyone grading your marketing has a stake in the grade.
Each platform reports its own conversions, and both claim the same order. Their number sells their ads.
Reports built from the numbers the platforms hand over. The good agencies want a neutral referee as much as you do.
Klaviyo grades its own emails. The affiliate network invoices the sales it measures itself. The referee is a player.
Enalitica counts from your real orders and has no stake in the result. You simply see what works and what does not, and move budget where there is progress.
You're scaling the campaigns that look good in GA4, instead of the ones that actually bring orders.
of visitors never reach GA4. Their orders get pinned on the wrong channel, so you cut the ad that actually worked.
then the cookie dies. Long-consideration purchases look like "Direct", and the ad that first brought the customer to you looks worthless.
of EU shoppers say no to tracking. GA4 sees nothing, so you raise budgets on a guess.
You had 100 orders. GA4 tracked 60. The missing 40 aren't gone, they're credited to the wrong ad. That's how good money keeps chasing bad campaigns.
From guessing to knowing.
Other tools count pixels. We count orders.
Pixel trackers rebuild your sales from the aggregate numbers GA4 and Meta report. Enalitica reads the real order from your store and matches it to the click that earned it. Every figure traces back to a transaction you can open.
A 4× ROAS can still lose money. POAS shows the profit.
ROAS compares revenue to ad spend and stops there. POAS goes further. We subtract what the products cost you, plus shipping, payment fees and packaging, and divide what is left by your ad spend. Above 1.0 the campaign makes you money. Below 1.0 it is buying revenue at a loss. And because campaigns also assist purchases they do not get credit for, we compute POAS twice: direct only as the floor, and multi-touch (assists included) as the ceiling. You pause a campaign only when both are below 1.0.
MER: all your marketing in one number
All revenue divided by everything you spend on marketing: ads, agency and tools included. We also compute your personal break-even from your own margins, so you know exactly where profit starts.
Customer lifetime value (LTV)
See what a new customer costs you, what they buy again in the months that follow, and when they pay themselves back. Campaigns that look expensive often win on repeat orders.
Where every euro goes
Revenue at the top, then products, shipping, fees, ads and fixed costs. The number at the bottom is what actually stays with you each month.
Every number explains itself
Each metric comes with a plain-language explanation of exactly how it is computed. You never need an analyst to tell you what a number means.
Put every euro where it actually sells.
See Direct and Multi-Touch ROAS side by side, per campaign and per keyword, right next to what Google, Meta and LinkedIn claim. Click any number and the real orders appear: customer, value, products.
Win back the sales GA4 throws away. Meta itself grades how well.
Every order is recorded on your server, before ad blockers or cookie limits can touch it, then sent to Google and Meta as a conversion. Meta scores the quality of that feed and reports how many extra conversions it gained from it. You see both numbers in the app, per platform.
Wake up on the 2nd to a board report you didn't write.
Executive summary, channel-by-channel breakdown, and clear "scale this, pause that" recommendations. The AI writes the story. Every number comes straight from your data, never invented.
Every Monday, every campaign gets a verdict.
Keep, scale, improve or pause, computed from your real orders and profit, with the numbers attached. An improve verdict states the weekly gap to break-even in euros; a pause proposal comes with a countdown. Nothing changes without you.
Real numbers in four steps. Five minutes to the first one.
Connect your store
WooCommerce, Shopify, Shopamine or a custom store. One connection, we set it up with you.
We capture every order
Server-side, the moment it happens, with its click ID.
We match it to its ad
Each order tied to the campaign, ad and keyword that closed it.
We feed it back
Conversions pushed to Google and Meta automatically.
What our customers say
Tilen! I just wanted to tell you this. Today I created the monthly report for May, and your tool really is incredibly useful. You know we have attribution challenges and always will, given the specifics of our industry and the long buying paths. But having a report that attributes each channel (what Google says, what is direct, and what is influenced) genuinely gives a much more complete and reliable picture.
Even though I know tools like GA4, GSC, and Google Ads quite well, before using Enalitica I could only extract limited data about advertising performance on a monthly basis. Running a store simply doesn't leave time for in-depth analysis of each tool. Now I know exactly where each order comes from. I can also clearly see cross-sell patterns, which were very difficult to analyze before.
E-commerce or services? We follow the money either way.
For e-commerce
Know the true ROAS and profit (POAS) of every campaign, down to the keyword, plus what a new customer costs you and what they are worth over time. Stop paying for clicks that never become orders.
For services
Trace every lead, form, call or email, to the ad that sent it. Add the deal value and see what every channel costs and what it returns.
Tools you can use today, account or not
Everything runs in your browser; nothing you type is stored or sent anywhere.
UTM builder and validator
Build tagged campaign links from channel presets, or check your own: the tool shows which GA4 channel and which Enalitica channel each click lands in, and fixes mistakes with one click.
Open the toolBlended ROAS (MER) calculator
Your break-even point computed from gross margin, and a target with room for profit.
Open the toolCost per qualified lead calculator
CPQL, the most a lead may cost you, and monthly ROI from five numbers.
Open the toolStart free. Grow into it.
Every account starts with a 14-day full trial, no credit card. After that, the free plan runs forever.
Stop guessing which ads make money. Start knowing.
Import 30 days of orders during a 5-minute setup. Free plan, no credit card, your data stays yours.
Start freeFrom the Blog
Practical guides on e-commerce tracking, attribution, and getting more from your ad spend.
attribution TrueROAS vs Enalitica: What a Verified Sale Really Means
TrueROAS vs Enalitica compared honestly: triangulated signals with AI MMM against order-level evidence, a fact-check of their comparison table, POAS, and pricing.
attribution Modeled Conversions vs Real Orders: See Both Sides
Modeled conversions are estimates platforms blend into your reports. Why Meta and your store disagree, why both numbers are useful, and how to read them side by side.
ga4 UTM Naming Convention: One Page That Keeps Every Report Clean
A UTM naming convention your whole team can follow: which mediums GA4 accepts, a copy-paste standard for every channel, and a validator that checks links before they ship.